MA Fashion Journalism - London College of Fashion - UAL

MA Fashion Journalism - London College of Fashion - UAL

Course units

The Undressed: The Fashion Media Exposed unit gives an overview of the fashion media through the medium of developing journalistic skills, with a specific relationship to the fashion industry. It will examine the current fashion marketplace through linking appropriate genres of journalism to key events during the fashion calendar, as well as ensuring that you have a broad underpinning of appropriate industry knowledge. The unit specifically looks at different types of journalism, including consumer and business publications related to the fashion industry, and considers the role of stylist and fashion editor. Writing skills will be combined with visual media throughout the course, culminating in a series of written and visual pieces that enable you to combine sound journalistic practice with fashion awareness and to develop an individual voice. The unit also contains an element of presentation skills and portfolio building techniques so that you can establish a body of work during the course, as well as work on live projects (wherever possible) or self-motivated freelance work that sees your writing enter the public domain.

The purpose of the Research Methods unit is to introduce you to the range of research methods, approaches and tools that are available to you in order to conduct your Masters Project. The unit will cover philosophy and ethics in research, primary and secondary research methods, including quantitative, qualitative and visual research methods, and how to analyse, evaluate and disseminate research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries and enable you to understand the relationship between theory and practice.

The Rationale of Publishing unit analyses the importance of the publishing industry as the backbone which supports book-based, magazine-based and online fashion literature. It also addresses the visual aspects of fashion coverage, dissecting the fashion image and graphic design through a number of different contexts. Over the course of the unit, you will analyse the relative successes and failures within recent international magazine publishing, the financial realities driving consumer titles, both in terms of editorial stance and magazine design, plus advertising revenue and physical costs involved through production. Running parallel to the commercial aspects of the unit, you will examine how media is marketed to the consumer in English-speaking markets, both prior to and after a new launch. This will involve aspects of market research, and an analysis of new publishing trends within the marketplace, including issues of ethical and sustainable production. This unit will address the role of magazine design within fashion media, by considering various approaches to page layout and design, from both historical and contemporary perspectives. You will look at the capacity of certain key computer graphics packages through project work, and dissect the power of the fashioned image alongside its appeal to the consumer within the fashion industry, within a number of markets and contexts.

The Collaborative Unit is designed to enable you to innovate, engage in developmental processes and participate in collaborative working practices. You will be encouraged to develop the professional negotiating and networking skills that you will need in order to be successful in the cultural and creative industries.The nature of this collaboration may be within your own course, with students on other courses or with industry. The project that you undertake will depend upon your discipline and the specific requirements of your course. Further details will be available in your unit handbook.

The Masters Project is an important piece of work which will provide an opportunity for you to demonstrate your knowledge and skills in relation to your discipline and chosen project. Throughout the Masters Project, you are guided and supported by tutorials and peer and staff evaluation at interim stages. You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project. The Masters Project may take a variety of forms by negotiation and is assessed by presentation in an agreed format.

Showing your work

All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.

Please note: This course is recruiting full-time students for 2018-2019 entry. The part-time/Flexible mode of study is currently being reviewed and has suspended recruitment for 2018-2019 entry.

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